The new startup, GoodSport, is a naturally hydrating sports drink made from milk. Our challenge was to create a campaign that would help jumpstart the brand. It was also important to establish the brand’s story, credibility, and make a meaningful connection with their customers. We accomplished this through a design system that would speak to the audience’s sensibilities and feel authentic to the story of athletes. Punchy/energetic colors, bold typography, motivational headlines, and a raw photography style was the winning combination. Here’s the series of print ads that kicked off the campaign.

Role: Designer / Art Director