Corteva Agriscience is a global agricultural company. Our challenge was to create a premium giveaway for the attendees of a conference in Las Vegas. Naturally, we had to do something that tied into the theme of Las Vegas. So, we created a completely custom set of playing cards. This included an entire graphic system for each suit, number and face card. The face card illustrations also tied back into the theme of agriculture. The giveaway was a big hit at the conference and the card games continued late into the night. Even after the conference was over.
Role: Designer
Enlist E3 is a soybean weed control brand from Corteva agriscience. When the product first came to market, we were asked to create a launch video that would premiere at an upcoming trade show. Our challenge was to make sure we captured the attention of the trade show attendees and get them to stop by the Enlist E3 booth. To do this, we worked alongside a VFX agency to create a CGI soybean field to use as the backdrop of the video. The CGI soybean field was then paired up with high-energy camera movements, driving music and a typographical showcase of why Enlist E3 was the best option for soybean weed control. The debut of the video at the trade show was a showstopper and the booth was full of attendees throughout the event.
Role: Designer / Art Director
Transform is an insecticide brand from Corteva agriscience. I was challenged with creating a social media extension of an existing Transform campaign. The entire campaign was based around a boxing theme. The client did not ask for anything special for this project. The initial expectation was a static image with some simple animation on the headlines. But we saw an opportunity to go above and beyond the ask. The campaign was too much fun for just a static image. Our idea was to create a layout that would initially look like a typical social media feed. And then, before you could scroll past, a boxer would punch through the “feed” and reveal the ad. This has been one of Transform’s best performing ads on social media. I guess you could say it was a real knockout.
Role: Designer