Bader Rutter needed a direct mailer for new business prospects. Our solution aimed to speak to all of the good Bader Rutter could bring to their business. And we wanted to make sure it would be something they would leave on their desks for years to come.

The piece itself was a typographic wooden puzzle. When pieced together, it would spell out the word, “Good.” And “good” would be the foundation for all messaging points within the mailer packaging.

The puzzle was custom-made with inset magnets inside of the wood to hold the pieces together. It was shipped inside of a fabric drawstring bag along with instructions and a handwritten note customized to the recipient. Additionally, a tag sewn onto the outside of the bag included a CTA and QR code that pointed them to a landing page for more information.

Role: Designer / Art Director