INEX is an annual conference held for Bader Rutter’s clients. Our challenge was to create a theme for the conference that would inspire creativity, push limits and challenge the way our clients thought about their business. Our solution was a completely gamified experience that we called, “INEX: Boundless.” The design system we created for the theme would set the stage for the entire event. High-energy colors, explosive visuals and an inspirational tone would let the attendees know what was in store for them when they arrived at the venue.

Upon arrival, each attendee received a kit with a name badge, notebook, rules of the game and scratch-off game board. Throughout the conference, attendees were presented with challenges of varying difficulty. If a challenge was completed, the attendee could move further on their game board. The attendee with the most challenges completed at the end of the conference was the winner.

The challenges included things such as: trying a bizarre/rare food, leaving their phones behind for the day, introducing the keynote speaker without any notice or breaking through a glass box with their bare hands. Ok, maybe the box wasn’t actually glass. But, they didn’t know that before they smashed it.

By the end of the conference, a winner was crowned and the event was a complete success. The clients still talk about the event to this day, and they can’t wait for the next one.

Role: Designer / Art Director